FROM $735K TO $3.58M:
CROWN SHADES' AMAZON PRIME DAY
TRANSFORMATION WITH ZONLABS
INTRODUCTION
In May 2024, Crown Shades, a leading provider of
high-quality outdoor shade products, recognized Amazon's immense potential to drive business growth. To capitalize on this opportunity, they partnered with ZonLabs, a consulting agency specializing in Amazon optimization, to enhance their sales performance and overall market presence.
THE CHALLENGE
Despite having a strong product lineup, Crown Shades faced challenges in maximizing its sales potential during key shopping events like Prime Day. Its 2023 Prime Day performance highlighted the need for a more robust strategy to tap into Amazon’s vast customer base and improve its overall sales metrics.
Prime Day 2023 Performance:
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Units Sold: 5,006
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Sales Revenue: $734,602.63
OUR
SOLUTION
ZonLabs collaborated closely with Crown Shades to develop and implement a comprehensive strategy to maximize sales and enhance brand visibility on Amazon. The critical components of the solution included:
Enhanced PPC Campaigns:
ZonLabs developed targeted PPC campaigns to increase product visibility and drive traffic to Crown Shades' listings, ensuring a higher ROI and expanding market reach.
Optimized Inventory Management:
Implementing robust inventory planning using tools like SellerBoard, ZonLabs ensured Crown Shades maintained adequate stock levels during Prime Day to meet customer demand and prevent stockouts.
Product Listing Optimization:
ZonLabs improved Crown Shades' product titles, descriptions, and images, making their listings more search-friendly and appealing to potential customers.
Best Sellers Within Three Months:
Within three months of partnering with ZonLabs, two of Crown Shades’ products became best sellers in their categories. This achievement was driven by strategic product positioning, enhanced listings, and effective marketing campaigns. Positioning Crown Shades for massive organic growth for events like Prime Day.
THE RESULTS
The collaborative efforts between Crown Shades and ZonLabs yielded remarkable results, as evidenced by the transformation in their Prime Day performance from 2023 to 2025.
Prime Day Performance Overview:
Year Total Units Sales Revenue Avg. Order YoY Growth
Orders Sold Value
2023 5,006 5,006 $734,602.63 $146.63 ——
2024 16,351 17,360 $2,112,525.20 $129.20 +188%
2025 27,178 29,489 $3,577,919.50 $131.65 +69%
Key Prime Day Metrics and Achievements:
● 387% Increase in Sales Revenue from 2023 to 2025
● 443% Increase in Orders from 2023 to 2025
● 489% Increase in Units Sold from 2023 to 2025 YoY Growth
● Avg. Order Value held strong at ~$130+, outperforming category norms
● ACoS improved from ~20% in 2023 to 12% in 2024 and 15.73% in 2025
PRIME DAY 2024
PRIME DAY 2025
THE RESULTS
The collaborative efforts between Crown Shades and ZonLabs yielded remarkable results, as evidenced by the transformation in their Prime Day performance from 2023 to 2025.
Prime Day Performance Overview:
Year Total Units Sales Revenue Avg. Order YoY Growth
Orders Sold Value
2023 5,006 5,006 $734,602.63 $146.63 ——
2024 16,351 17,360 $2,112,525.20 $129.20 +188%
2025 27,178 29,489 $3,577,919.50 $131.65 +69%
Key Prime Day Metrics and Achievements:
● 387% Increase in Sales Revenue from 2023 to 2025
● 443% Increase in Orders from 2023 to 2025
● 489% Increase in Units Sold from 2023 to 2025 YoY Growth
● Avg. Order Value held strong at ~$130+, outperforming category norms
● ACoS improved from ~20% in 2023 to 12% in 2024 and 15.73% in 2025
PRIME DAY 2025
PRIME DAY 2024
THE RESULTS
The collaborative efforts between Crown Shades and ZonLabs yielded remarkable results, as evidenced by the transformation in their Prime Day performance from 2023 to 2025.
Prime Day Performance Overview:
Year Total Units Sales Revenue Avg. Order YoY Growth
Orders Sold Value
2023 5,006 5,006 $734,602.63 $146.63 ——
2024 16,351 17,360 $2,112,525.20 $129.20 +188%
2025 27,178 29,489 $3,577,919.50 $131.65 +69%
Key Prime Day Metrics and Achievements:
● 387% Increase in Sales Revenue from 2023 to 2025
● 443% Increase in Orders from 2023 to 2025
● 489% Increase in Units Sold from 2023 to 2025
YoY Growth
● Avg. Order Value held strong at ~$130+, outperforming category norms
● ACoS improved from ~20% in 2023 to 12% in 2024 and 15.73% in 2025
PRIME DAY 2025
PRIME DAY 2024
CONCLUSION
Crown Shades' remarkable Prime Day transformation underscores the power of strategic partnership and effective e-commerce optimization. By leveraging the expertise of ZonLabs, Crown Shades not only unlocked new growth opportunities on Amazon but also significantly boosted their sales performance. This case study highlights the impact of targeted interventions and strategic planning in maximizing Amazon's sales potential—growing revenue nearly 5x in just two years.