FROM $30K PER MONTH
TO $30K PER DAY:
INTERMATIC'S AMAZON SUCCESS
STORY WITH ZONLABS
OUR CLIENT
For over 130 years, customers have turned to Intermatic for reliable, easy-to-install lighting control and energy management solutions. As a family-owned business, Intermatic builds strong relationships and delivers robust products that serve the electrical, pool and spa, HVAC/R, retail and OEM markets.
With headquarters in Libertyville, Illinois, Intermatic reaches a global network with a presence in more than 35 countries. The company has a rich history of innovation, evolving from manufacturing streetcar fare registers to developing mechanical and electrical timers. Today, Intermatic offers a diverse range of lighting controls, surge protection devices, and Wi-Fi enabled solutions.
THE CHALLENGE
Despite its established reputation for quality and reliability, Intermatic faced a significant hurdle in effectively tapping into the online marketplace. With Amazon revenue stagnating at $30k per month, Intermatic recognized the need to unlock new avenues for growth and capitalize on the vast customer base offered by the platform.
The shift in consumer behavior towards online shopping presented both an opportunity and a challenge for Intermatic. While the company had built a strong presence in traditional retail channels, adapting to the digital landscape required a different approach. Intermatic realized that merely listing products on Amazon was not enough to drive significant sales growth. They needed a strategic approach to optimize their presence, enhance brand visibility, and maximize sales potential on the platform.
Furthermore, Intermatic faced stiff competition from other sellers vying for attention in the crowded online market. With countless products competing for consumer attention, standing out from the competition and capturing market share presented a formidable challenge.
Internally, Intermatic also grappled with operational inefficiencies in managing inventory and fulfilling orders on Amazon. The complexity of logistics posed additional obstacles to scaling their online sales effectively.
In light of these challenges, Intermatic sought the expertise of ZonLabs, a trusted partner specializing in Amazon optimization, to devise a strategic approach tailored to their unique needs. By partnering with ZonLabs, Intermatic aimed to overcome these obstacles, unlock new growth opportunities, and establish a stronger foothold in the digital marketplace.
OUR
SOLUTION
We worked closely with Intermatic to develop a comprehensive strategy aimed at maximizing sales and enhancing brand visibility on Amazon. Key components of the solution included:
CONTENT OPTIMIZATION
We audited Intermatic’s product listings, optimizing images, videos, and copywriting to resonate with target audiences and improve conversion rates. With visually appealing, informative and compelling listings, we helped Intermatic to capture the attention of customers and drive more sales.
LOGISTICS & INVENTORY MANAGEMENT
We streamlined Intermatic’s shipping and inventory processes to ensure seamless fulfillment and minimize operational inefficiencies. Efficient and optimized systems helped Intermatic cut costs, improve performance, and ensure products are always available to meet demand.
ADVERTISING
STRATEGY
We implemented targeted advertising campaigns to boost product visibility and drive traffic to Intermatic’s Amazon listings. Our data-driven insights and advanced targeting capabilities helped Intermatic to expand their market reach, generate more sales, and maximize return on investment.
BRAND
MANAGEMENT
We helped Intermatic to build a strong presence on Amazon, fostering customer trust and loyalty through proactive communication and brand consistency. Improved brand awareness and reputation helped Intermatic to differentiate itself, build lasting customer relationships, and drive repeat business.
By combining these solutions with expert guidance and ongoing support, we helped Intermatic to navigate the complexities of selling on Amazon. Through strategic optimization and continuous refinement, Intermatic reached greater levels of success and surpassed its growth objectives.
THE RESULTS
Through the collaborative efforts of Intermatic and ZonLabs, the outcomes were transformative:
Sales
Growth:
Intermatic’s monthly revenue surged from $30k per month to an impressive $30k per day — a 30x increase in sales. This growth exceeded expectations and unlocked new levels of revenue potential.
Market Leadership:
Intermatic emerged as a dominant player in multiple product categories on Amazon, outperforming competitors and capturing a significant share of the market.
Enhanced Visibility:
Improved content optimization and advertising strategies propelled
Intermatic to the top of Amazon search results, increasing visibility and attracting a steady
stream of qualified leads.
Operational Efficiency:
Streamlined logistics and inventory management processes helped to
optimize Intermatic’s operational efficiency, reducing costs and improving overall performance.
CONCLUSION
Intermatic’s remarkable transformation from $30k per month to $30k per day underscores the power of strategic partnership and effective e-commerce optimization. By leveraging our expertise, Intermatic unlocked new growth opportunities and solidified its position as a market leader. As they continue to innovate and expand their presence on Amazon, Intermatic remains committed to delivering exceptional products and experiences in partnership with ZonLabs.