RECORD SALES &
AMAZON BEST SELLER STATUS
LOVING PETS' AMAZON
SUCCESS STORY WITH ZONLABS
INTRODUCTION
Loving Pets, a leader in pet bowls and natural treats, engaged ZonLabs Consulting to optimize their Amazon channel. The focus was improving catalog health, advertising efficiency, and organic sales growth, particularly across their Bella Bowls and Dolce lines.
Prior to ZonLabs' involvement, Loving Pets faced challenges including fragmented variations, inefficient ad spend, and stagnant growth during key periods.
INTRODUCTION
Loving Pets, a leader in pet bowls and natural treats, engaged ZonLabs Consulting to optimize their Amazon channel. The focus was improving catalog health, advertising efficiency, and organic sales growth, particularly across their Bella Bowls and Dolce lines.
Prior to ZonLabs' involvement, Loving Pets faced challenges including fragmented variations, inefficient ad spend, and stagnant growth during key periods.
Loving Pets, a leader in pet bowls and natural treats, engaged ZonLabs Consulting to optimize their Amazon channel. The focus was improving catalog health, advertising efficiency, and organic sales growth, particularly across their Bella Bowls and Dolce lines.
Prior to ZonLabs' involvement, Loving Pets faced challenges including fragmented variations, inefficient ad spend, and stagnant growth during key periods.
THE OBJECTIVES
● Increase Amazon sales YoY.
● Improve ad performance efficiency Month-over-Month (MoM) through expert campaign restructuring, dayparting, and keyword optimization.
● Restore catalog consistency and improve organic visibility.
OUR
SOLUTION
ZonLabs transformed Loving Pets’ Amazon performance through a strategic ad overhaul, catalog cleanup, and sales acceleration plan—driving efficiency, improving visibility, and boosting both paid and organic growth.
ADVERTISING OVERHAUL
● Consolidated fragmented
campaigns into highly
targeted manual and auto
structures.
● Implemented strategic
dayparting, ensuring ads ran
only during high-converting
hours.
● Focused spend on high-
performing search terms
("dog bowls," "puppy bowls,"
etc.), while pausing wasteful
broad match terms.
● Proactively optimized bids
and placements to shift
spend to the most efficient
top-of-search placements.
CATALOG OPTIMIZATION
● Repaired broken variations
across the Bella Bowls line.
● Cleaned up backend
attributes that were blocking
A+ content updates.
● Coordinated refreshed main
images and infographics to
improve CTR and session
conversion rate.
STRATEGIC SALES ACCELERATION
● Balanced aggressive
sponsored product strategy
while improving organic rank.
● Positioned best-sellers to
dominate key category terms,
driving organic visibility.
ADVERTISING OVERHAUL
● Consolidated fragmented campaigns into highly targeted manual and auto structures.
● Implemented strategic
dayparting, ensuring ads ran only during high-converting hours.
● Focused spend on high-
performing search terms
("dog bowls," "puppy bowls,"etc.), while pausing wasteful broad match terms.
● Proactively optimized bids and placements to shift spend to the most efficient top-of-search placements.
CATALOG OPTIMIZATION
● Repaired broken variations across the Bella Bowls line.
● Cleaned up backend
attributes that were blocking
A+ content updates.
● Coordinated refreshed main images and infographics to improve CTR and session conversion rate.
STRATEGIC SALES ACCELERATION
● Balanced aggressive
sponsored product strategy while improving organic rank.
● Positioned best-sellers to
dominate key category terms, driving organic visibility.
THE RESULTS
Sales Growth (April 2024 → April 2025)
Metric April 2024 April 2025 % Change
Total Sales $168,281 $229,394 +36%
Units Sold 7,224 9,309 +29%
Average Selling Price $23.30 $24.63 +6%
➡ 36% YOY Sales Increase in April
➡ Over 2,000 additional units sold YOY
Advertising Performance Improvement (March → April 2025)
Metric March 2025 April 2025 % Change
Monthly Ad Spend $3,120 $2,785 -11%
Total Ad Sales $8,116 $11,715 +44%
ACOS 38% 24% -37%
ROAS 2.6x 4.2x +62%
Ad-attributed Units Sold 358 505 +41%
➡ Ad sales increased 44% while spend dropped 11%
➡ ACOS reduced from 38% → 24% in just 30 days
➡ ROAS improved 62%, exceeding Amazon best practices
THE RESULTS
Sales Growth
(April 2025 vs April 2024)
Metric April 2024 April 2025 % Change
Total Sales $168,281 $229,394 +36%
Units Sold 7,224 9,309 +29%
Average Selling Price $23.30 $24.63 +6%
➡ 36% YOY Sales Increase in April
➡ Over 2,000 additional units sold YOY
Advertising Performance Improvement
(March → April 2025)
Metric March 2025 April 2025 % Change
Total Sales $3,120 $2,785 -11%
Total Ad Sales $8,116 $11,715 +44%
ACOS 38% 24% -37%
ROAS 2.6x 4.2x +62%
Ad-attributed Units Sold 358 505 +41%
➡ Ad sales increased 44% while spend
dropped 11%
➡ ACOS reduced from 38% → 24%
in just 30 days
➡ ROAS improved 62%, exceeding
Amazon best practices
THE RESULTS
Sales Growth (April 2025 vs April 2024)
Metric April 2024 April 2025 % Change
Total Sales $168,281 $229,394 +36%
Units Sold 7,224 9,309 +29%
Average Selling Price $23.30 $24.63 +6%
➡ 36% YOY Sales Increase in April
➡ Over 2,000 additional units sold YOY
Advertising Performance Improvement
(March → April 2025)
Metric March 2025 April 2025 % Change
Total Sales $3,120 $2,785 -11%
Total Ad Sales $8,116 $11,715 +44%
ACOS 38% 24% -37%
ROAS 2.6x 4.2x +62%
Ad-attributed Units Sold 358 505 +41%
➡ Ad sales increased 44% while spend dropped 11%
➡ ACOS reduced from 38% → 24% in just 30 days
➡ ROAS improved 62%, exceeding Amazon best practices
BEST SELLER ACHIEVEMENT
Following ZonLabs' catalog and advertising optimizations, Loving Pets' Bella Bowls achieved the coveted Amazon Best Seller badge in the
highly competitive Dog Bowls category.
This accomplishment:
● Cemented the brand’s credibility
● Boosted organic sales velocity
● Increased session conversion rates significantly
KEY TAKEAWAYS
● Efficient Advertising:
Strategic bid optimizations and
dayparting produced 62% better
ROAS in just one month.
● Sales Acceleration:
Loving Pets experienced its
strongest April performance ever
on Amazon.
● Best Seller Status:
Bella Bowls became the #1 choice
in dog bowls on Amazon after
ZonLabs' management.
● Catalog Strength:
Improved variations and listings
contributed to higher organic
rankings and a better shopper
experience.