Amazon's Two-Part Product Titles: A Strategic Shift for Sellers

Amazon is rolling out a significant update to product listings: the introduction of two-part product titles. This change divides titles into two distinct sections:​

1. Clear, Concise Title: Focusing on essential identification elements such as brand, product type, model/style/flavor, size, and variation.

2. Product Highlights: A dedicated space to showcase unique benefits, features, and competitive advantages.

   
   

   

   
   

This structural change aims to enhance the shopping experience, particularly on mobile devices, by ensuring that core product information remains visible while providing a dedicated space for distinguishing features. 

With over 70% of shopping now occurring on mobile devices, traditional lengthy titles often appear truncated in search results, potentially causing shoppers to miss key selling points. 

This update aligns with Amazon's broader initiative to improve its AI-driven shopping assistants, such as Cosmo and Rufus, which require structured, prioritized data to function effectively. 

How ZonLabs Can Help

At ZonLabs, we understand the importance of adapting to Amazon's evolving landscape. Our team is equipped to help sellers navigate this transition by:​

• Optimizing Listings: Ensuring that your product titles adhere to the new two-part structure, enhancing visibility and compliance. Enhancing Organic Rank: Leveraging the Product Highlights section to incorporate high-volume, relevant keywords that improve search performance.

• Monitoring Performance: Tracking key metrics to assess the impact of these changes and making data-driven adjustments as needed.

By proactively adapting to these updates, sellers can gain a competitive edge in the marketplace.​

For more information on how ZonLabs can assist with this transition, book a consultation with us!