How to Earn the Amazon Best Seller Badge in 2025 — And Why It Matters

Kelly Andrews
Jul 10
2 min read

In the ever-competitive world of Amazon, visibility is everything — and few signals are more powerful than the orange “Best Seller” badge. Sitting at the top of your category’s rankings with that badge can instantly boost trust, credibility, and conversions. But how do you earn it?

Here’s what every seller should know about getting the badge — and how ZonLabs can help you get there.

What Is the Best Seller Badge?

The Best Seller badge is awarded to the top-selling product in a specific category or subcategory on Amazon. To be eligible, the category must have at least 100 products, and the badge is recalculated hourly based on real-time sales data.

That means it's not just about being great — it's about being great right now.

How to Get the Best Seller Badge

You don’t need to be the biggest brand on Amazon to win — but you do need a strong, data-backed strategy. Here are the core elements:

1. Sales Velocity Is King

Amazon’s algorithm prioritizes products that are consistently and rapidly selling. Sustained sales momentum — especially relative to others in your category — is your ticket to earning the badge.

2. Pick Your Battles Wisely

Target long-tail or niche subcategories where the competition is more manageable. Instead of fighting for top ranking in a saturated main category, find a subcategory where your product can dominate.

3. Advertising That Converts

Running ads is only half the game. Winning requires ad campaigns that convert efficiently — and drive meaningful sales volume, not just clicks.

At ZonLabs, we help sellers optimize ad strategy using advanced keyword targeting, placement insights, and daily performance audits. Every dollar spent should get you closer to conversion.

4. Listing Optimization

High-converting listings are well-structured, keyword-rich, visually compelling, and customer-friendly. We help brands fully audit and fine-tune everything from title and bullet points to images and backend search terms.

5. Minimize Returns & Maximize Reviews

Amazon favors listings with strong ratings and low return rates. This means ensuring your listing sets accurate expectations and that your product delivers on its promise.

How ZonLabs Can Help

ZonLabs has helped brands across categories drive real results on Amazon — including achieving Best Seller and Amazon’s Choice badges.

Our team dives deep into:

Sales trend tracking to identify and capitalize on rising demand
Advertising insights that focus on converting spend, not wasted impressions
Category positioning strategies that put you in the best spot to win

Whether you're trying to hit the top spot in your niche or need help decoding why your listing isn’t converting, we bring the experience (and data) to help.