How to Earn the Amazon’s Choice Badge: A Practical Guide for Sellers

For Amazon sellers, earning the Amazon’s Choice badge is more than just a vanity milestone—it can significantly boost visibility, trust, and conversion rates. Products with this badge appear prominently in search results, voice shopping with Alexa, and mobile searches, giving sellers a powerful edge in an increasingly competitive marketplace.

But what exactly does it take to earn this coveted badge? And how can ZonLabs help you get there? Let’s dive in.

What Is the Amazon’s Choice Badge?

In simple terms, the Amazon’s Choice badge signals that your product is:

• Frequently purchased

• Highly rated by customers

• Delivered quickly and reliably

  
  

It’s Amazon’s way of telling shoppers: “This is a solid pick.”

How to Qualify for the Badge

While Amazon doesn’t reveal the full algorithm behind its badge assignments, consistent patterns point to a few key criteria:

1. Customer Satisfaction

Positive customer experiences are the foundation of the badge. This includes:

• High star ratings (typically 4+ stars)

• A strong volume of reviews

• Minimal negative feedback

  
  

To maintain this, it’s essential to proactively monitor reviews and respond to issues quickly. Tools like Feedback Genius can help flag trends and trigger alerts, but even better—ZonLabs can analyze your customer feedback and offer actionable recommendations to improve product performance and satisfaction.

2. Low Return Rate

Returns are a signal that the product didn’t meet expectations. Whether due to quality issues, misleading listings, or sizing problems, high return rates can disqualify you from earning the badge.

ZonLabs helps sellers audit listings for clarity, improve A+ Content, and align product descriptions with actual customer expectations—all of which reduce return risk.

3. Keyword Relevance & Conversion

Amazon rewards listings that perform well for specific search terms. This means you need to:

• Target the right keywords

• Rank organically and support them with strategic advertising

  
  

ZonLabs works closely with sellers to develop high-performing keyword strategies and ad campaigns that increase both visibility and conversions—two signals Amazon’s algorithm favors heavily when assigning the badge.

4. Fast, Reliable Fulfillment

Prime-eligible products that ship quickly and reliably are far more likely to win Amazon’s Choice. This includes both FBA (Fulfillment by Amazon) and FBM sellers who meet stringent Prime requirements.

Not sure if your fulfillment setup is hurting your chances? ZonLabs can audit your logistics workflow and help optimize your delivery times and inventory positioning.

How ZonLabs Can Help You Win the Badge

Our consulting team at ZonLabs doesn’t just help you chase badges—we help you build sustainable, high-performing listings that earn them through:

• Full-funnel keyword analysis and SEO

• Conversion-focused listing optimization

• Smart ad management to support organic rank

• Review and sentiment analysis

• FBA and FBM logistics consulting

  
  

We look at your product performance holistically and create a custom roadmap to help you qualify for the badge—and more importantly, keep it.

Final Thoughts

The Amazon’s Choice badge isn’t something you apply for—it’s something you earn. By delivering a great product, offering stellar customer experiences, and targeting the right keywords with precision, you increase your chances of becoming Amazon’s top pick.

Want help getting there faster?

Reach out to ZonLabs today and let’s work together to make your listings badge-worthy.