STRATEGIC OVERHAUL,
REAL RESULTS
ZONLABS' FULL SERVICE
APPROACH WITH SAMSILL
OUR
APPROACH
ZonLabs assumed full-service management of Samsill’s Amazon business, deploying a multi-pronged strategy focused on structure, efficiency, and scalability.
Catalog Optimization
● Rebuilt ASIN variation families and cleaned up duplication
● Revamped product listings with high-converting SEO, backend terms, and A+ content
● Aligned messaging around Samsill’s “Made in USA” and sustainable materials
Advertising Strategy
● Re-architected campaigns based on ASIN lifecycle stages (launch, scale, profitability)
● Deployed strategic dayparting, Sponsored Display retargeting, and competitive conquesting
● Reduced ACOS from 17.7% to 13.7% while doubling ad-attributed units sold
Inventory & Supply Chain
● Built dynamic replenishment models synced to demand and advertising
● Reduced inventory risk and cleared overstocked, aged SKUs
● Decreased 90+ day aged units by nearly 50%
Data-Driven Execution
● Integrated ZonLabs Performance dashboards for
real-time insight
● Connected analytics directly to execution — weekly, not quarterly
THE RESULTS
In just four months (Dec 2024 – Mar 2025), Samsill saw a measurable and sustained lift across all key metrics.
Revenue & Sales Impact
● Ordered revenue up 28%, totaling $5.8M
● Shipped units increased 45%
● Customer returns dropped 44%
Advertising Efficiency
● Total ad-attributed sales up 133%
● ACOS reduced from 17.7% to 13.7%
● ROAS climbed to 6.8x, with TACOS held at 6.1%
Operational Health
● 49% reduction in aging inventory
● Tighter demand planning and fewer stockouts
THE RESULTS
In just four months (Dec 2024 – Mar 2025), Samsill saw a measurable and sustained lift across all key metrics.
In just four months (Dec 2024 – Mar 2025), Samsill saw a measurable and sustained lift across all key metrics.
Revenue & Sales Impact
● Ordered revenue up 28%, totaling $5.8M
● Shipped units increased 45%
● Customer returns dropped 44%
Advertising Efficiency
● Total ad-attributed sales up 133%
● ACOS reduced from 17.7% to 13.7%
● ROAS climbed to 6.8x, with TACOS held at 6.1%
Operational Health
● 49% reduction in aging inventory
● Tighter demand planning and fewer stockouts
In just four months (Dec 2024 – Mar 2025), Samsill saw a measurable and sustained lift across all key metrics.
5 New Best Sellers Since Partnering
1. 3" Eco Binder (B07FKW3LH6) – $423K shipped (+274%)
2. 200 Pack Sheet Protectors (B07734BPB6) – $234K shipped
3. Durable .5” Binder (B00BL3ESU8) – $162K in purchase orders (+138%)
4. 2" Eco Binder (B07FL21L7G) – $205K shipped (+65%)
5. 4” Durable Binder (B07FW5PHXW) – $197K shipped (+23%)
5 New Best Sellers Since Partnering
1. 3" Eco Binder (B07FKW3LH6) –
$423K shipped (+274%)
2. 200 Pack Sheet Protectors
(B07734BPB6) – $234K shipped
3. Durable .5” Binder (B00BL3ESU8)
– $162K in purchase orders
(+138%)
4. 2" Eco Binder (B07FL21L7G) –
$205K shipped (+65%)
5. 4” Durable Binder
(B07FW5PHXW) – $197K shipped
(+23%)
THE CHALLENGE
Samsill, a leading brand in the office supplies space, had a strong foothold on Amazon—but was facing diminishing returns. Rising ad costs, outdated catalog structures, and inefficient inventory management were holding back growth. With limited in-house resources, Samsill sought a partner who could go beyond surface-level optimization and take full ownership of their Amazon Vendor Central operations.
The ZonLabs Advantage
ZonLabs delivered more than optimizations—we delivered ownership, insight, and transformation. For brands ready to take Amazon seriously, our full-service model unlocks growth without expanding your team.